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Headshot Photography Preparation Guide

Helpful hints for professional headshots and business portraits.

Clothing – What to Wear in Your Business Headshots

Best Choices:

  • Solid, neutral, or muted colors work best (navy, charcoal, soft blues, burgundy, forest green).
  • Well-fitted jackets, blazers, or sweaters create a sharp, professional appearance.
  • Layering a jacket over a shirt or blouse adds depth and polish.
  • For ties, pick solid colors or subtle patterns that complement your outfit, not distract.
  • When wearing a tie, ensure your collar isn’t too loose – a loose collar can bunch up when the tie is tightened.

Clothing – What to Avoid in Your Business Headshots

  • White shirts/tops (without a jacket) – they can overexpose when the face is lit properly.

  • Bright, bold colors – reds, oranges, hot pinks, and neon shades can reflect color onto your face.

  • Small, tight patterns – such as fine checks, stripes, or herringbone – can cause a moiré pattern in photos, creating strange wavy lines.

  • Logos, large graphics, or text – unless your company is requesting branded attire.

  • Overly baggy or extremely tight clothing – neither photographs well.

Grooming & Cosmetics for Business Headshots

For Everyone:

  • Make sure your hair is neat and styled as you’d wear it professionally.

  • If getting a haircut, do it a few days in advance so it looks natural.

  • Bring a brush or comb for quick touch-ups before shooting.

For Men:

  • A clean shave or neatly trimmed beard/mustache.
  • If shaving, do it at least an hour before to reduce skin redness.
  • Consider a light moisturizer to avoid dry skin.

For Women:

  • Apply makeup as you would for an important meeting – clean, natural, and balanced.
  • Matte foundation or powder can reduce shine from studio lights.
  • Avoid glitter or overly shimmery makeup – it can look harsh in photos.
  • Neutral lipstick or a shade slightly deeper than your natural lip color works best. 

Before the Shoot

  • Get a trim a few days to a week before the shoot to freshen up ends and remove split hairs.
  • Avoid big style changes (new cut, drastic color) right before your session—you want time to adjust and make sure you like it.
  • Color touch-ups for roots should ideally be done 3–5 days prior so color looks natural and fresh without being too “just done.”
  • Deep condition the day before for shine and smoothness, but avoid heavy products that can weigh hair down. 

Day of the Shoot

  • Style your hair in your normal everyday look—this is how people recognize you.
  • Avoid over-styling with gels, waxes, or sprays that create stiff, unnatural shapes—hair should still have movement.
  • Watch the frizz and flyaways—a light mist of flexible-hold hairspray or a smoothing serum can help.
  • If using hot tools, keep curls/waves loose and natural; tight curls can sometimes look dated in a headshot.
  • Part your hair as you normally do—changing your part for the shoot can make you look less like yourself.
  • Length & Style Specifics
  • Long hair: Consider lightly tucking one side behind the ear to keep your face open to the camera.
  • Medium length hair: Make sure ends aren’t flipping out awkwardly—quick touch-ups with a straightener or curling iron can help.
  • Short hair: Add a little volume so it doesn’t lie too flat under studio lighting. 

Additional Pointers

  • Avoid last-minute wet hair styling—wet or damp hair can appear stringy or darker in photos.
  • If you have bangs, make sure they’re styled to sit where you want them in the final image; sometimes a little extra hairspray keeps them from separating.
  • Bring a small brush or comb to the shoot for quick touch-ups.
  • If outdoors, be mindful of wind—light pins or clips can help keep hair in place.

Jewelry & Accessories in Business Headshots

  • Keep jewelry minimal and simple – stud earrings, small hoops, or a modest necklace.

  • Avoid large, flashy, or noisy jewelry that might distract.

  • Glasses are fine if you normally wear them – the photographer can remove any glare from the lighting in post-production.

Final Tips for Preparing for Your Headshot Photos

  • Get a good night’s sleep before your session – it shows in your eyes and skin.

  • Drink water and avoid excess salt or alcohol the day before to minimize puffiness.

  • If in doubt, bring two or three outfit options, and we’ll help choose the best one